AI has revolutionised the fleet management industry. Its ability to analyse large amounts of data has enabled fleet managers to make informed decisions and create an environment that fosters driver satisfaction — making it a vital player in boosting driver retention. Let’s find out why and how.

  In this article:

  • Learn what driver retention is
  • Find out why driver retention is important for your fleet growth and success
  • Learn how AI technology can help you increase your driver retention
  • Learn how AI and the IoT are revolutionising the fleet management industry
  • Discover how Cartrack’s technology can help you increase your driver retention

What is AI?

AI technology is designed to mimic human-like behaviour and perform various tasks such as understanding speech, analysing data, learning patterns, responding to requests, and more. 

This technology has enhanced various aspects of our everyday lives ‒ be it a simple Google search, composing an email, using face recognition, or any streaming service, AI is more common than you think. 

In today’s world, it’s providing value for both individuals and businesses and playing a major role in improving driver retention.

What is driver retention?

Simply put — driver retention is a business’s goal of keeping its skilled and talented drivers from leaving the company. The retention of reliable and quality drivers is one of the most important contributing factors to the success and growth of any fleet operation.

The importance of driver retention in fleet management

Driver retention plays a vital role in the success and stability of any fleet operation. Here are five reasons why:

  1. Decreases costs:

    Hiring a new driver is not only time-consuming but can affect your finances. A new driver requires extensive training to ensure that their skills are up to speed and in accordance with company standards.
  2. Encourages company growth:

    Turnover hampers the growth of a company. The longer a driver is at a company, the more knowledgeable they are about company procedures, practices, and functions. Driver retention allows a company to focus on business growth instead of new employee training.
  3. Increases efficiency: 

    A lower number of drivers in your fleet means the rest of your driving staff will need to pick up on the overlap of tasks. This can cause unnecessary stress and frustration within the workplace, resulting in tasks being rushed or missed, affecting the overall quality. More experienced drivers have better judgement and familiarity with potential risks, which also helps decrease the likelihood of accidents.
  4. Sustains productivity flow:

    Drivers who work within the organisation for long periods add significant value. They understand the company’s vision and are well-equipped to fulfil their duties, having acquired all the important basic skills needed to effectively complete tasks more efficiently. This stable and satisfied driver workforce helps guarantee a consistent and reliable service for customers.
  5. Increases driver loyalty:

    When drivers feel supported and valued, they tend to be more loyal towards the company as this increases the likelihood of them developing a long-term relationship with the company. Loyal drivers also take better care of the equipment they use than those without loyalty to the company. Driver loyalty also contributes to a sense of belonging and accountability which helps boost productivity.

How Cartrack improves driver retention through driver safety

One of the biggest concerns for a fleet manager is the management of driver behaviour. This is crucial for customer satisfaction, fleet success and driver retention. Driver retention entails keeping skilled employees who can adhere to company codes, rules and functions. With concerns including safety, speed, and driver fatigue typically being self-regulated, AI can help simplify this, keeping you informed of your driver’s behaviour. Cartrack brings this convenience to you with its industry-leading Live Vision AI camera technology.

How does Cartrack’s Live Vision AI camera technology work?

IoT (Internet of Things) powers this AI technology that helps boost driver retention. This network of interconnected devices installed with sensors, software, and connectivity provides you with real-time data on your vehicle. 

With Live Vision, we bring this AI-powered and live-streaming technology to you, which makes it possible to have 24-hour access to your vehicles inside and out. It boosts your fleet’s safety with in-cabin audible alerts that immediately notify your drivers about their distracted or dangerous driving behaviour. It can detect speeding, cellphone use and more, allowing drivers to correct their actions in real time and prevent an accident. 

This technology helps you prioritise driver retention through three fundamental steps:

  1. Informing: Accurately assessing a driver’s skills requires a reliable safety system that can give you real-time insights. With Cartrack’s Live Vision AI Cameras, you can receive this information as it happens and on demand.
  2. Alerting: Cartrack’s technology is equipped with preventative in-cabin audible voice alerts that immediately notify your driver about potential safety violations. By alerting the driver to avoid dangers on the road, they feel a sense of safety and protection, which can improve driver retention.
  3. Improving: With immediate real-time alerts, drivers can immediately correct their behaviour live in the moment and prevent accidents or injuries from occurring. It also speeds driver improvement up as drivers no longer have to wait for weekly/monthly progress reports to learn about their mistakes.

This is how the AI camera technology works to help boost driver and fleet safety:

  1. Front collision warning: With Cartrack’s ADAS cameras, drivers are alerted when they drive dangerously close to a vehicle in front of them. This investment in the safety of your drivers and fleet essentially protects them from potential collisions.
  2. Smoking detection: Our DMS cameras detect when drivers smoke while driving, alerting them to keep both hands on the wheel so they can be more focused.
  3. Distracted or fatigued driving: The camera can track the position and orientation of the driver’s head and eyes. If your driver looks away from the road, which is a good indication of driver distraction, an event will be generated, and the driver will immediately be alerted.
  4. Mobile phone use detection: The AI camera detects when your driver uses their cell phone while driving, alerting them so they put the phone away, pay more attention to the road and keep both hands on the steering wheel.
  5. Yawning: Yawning is a common indicator of extreme fatigue, which negatively impacts driver reaction time. Through real-time alerts, this technology audibly alerts drivers when they yawn so they can focus on the road and not fall asleep at the wheel.

This AI camera technology monitors your drivers’ activity, helping you offer preventative coaching, training, and protection from false claims. This empowers your drivers to be more accountable, improving general morale and overall safety. An empowered and safe driver is a happy one — which is the recipe for driver retention.


7 extra tips for upgrading your fleet

  1. Have a plan

    We know that you need a vehicle replacement plan, so you don’t rush into changing all your vehicles and effectively spread out costs and timing. You also want to match the correct vehicle to the job. You need to know what vehicles to look for to ensure it meets your requirements. For instance, if you are transporting heavy materials, then the correct vehicle size is needed to handle the required loads and cargo. The same goes for choosing specific vehicles that are more suitable for tar or gravel roads, as a result of your service and fleet requirements.
  2. Price of buying and selling.

    Your vehicle’s value starts depreciating the moment you drive it off the showroom floor. To leverage its value better, you can compare the purchase price with the long-term operational costs in line with inflation, and strike the right balance. Spending too little could leave you with endless maintenance issues and downtime. Spending too much, and you could end up with an expensive asset that you don’t need. And when the time comes to sell your vehicles, you’ll need to research the market value of similar vehicles to find a fair selling price.
  3. Look at different funding methods

    Weigh out your options. Leasing vs financing vs paying cash. There are pros and cons for each. However, leasing is becoming increasingly popular. Leasing fleets are found to be 10 -15% more cost-efficient than owning the vehicle, considering all other fleet expenses. With this option, you can upgrade your fleet every few years for minimal cost and fuss, allowing you to preserve your cash flow and return the vehicle when you’re done with it. In the case of financing, it’s best to look at the most cost-effective options.
  4. Maintenance history and repairs

    You want a vehicle that will give the least amount of problems. It’s important to check out the maintenance history of the vehicle you want to buy. Everything from the vehicle’s fuel consumption, performance, repair history and costs of replacement parts, to the manufacturer’s reputation, should be on your vehicle assessment list. Good background checks can save you from costly repairs in the long run.
  5. Check out the associated costs

    Look beyond the initial purchase price of the vehicle and budget for other extra costs. This could be maintenance and service expenses, insurance, and tax costs associated with certain models. Additionally, consider the resale value of the vehicle, as some vehicles retain their value better than others over time, and see if it is a worthwhile fit.
  6. Must-have vehicle specs

    You want to know if what you’re buying is actually equipped to carry out your fleet activities successfully. Your fleet of vehicles should have the best specs possible, to keep your fleet safe, productive and efficient. For example, does it have an advanced driver assistance system to help reduce the chance of major crashes and keep your drivers safe? Or why not look at other features, such as partition walls, shelving, or drawers, to have a more organised vehicle for daily tasks?
  7. Be prepared to answer questions

    Something not to forget is to consider your whole team when planning vehicle upgrades, as it could affect their productivity. They will need to know how it will be rolled out and how long it will take to get done. You could send out an email or document to your employees, outlining the changes that will be taking place, and how they impact everyone.


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